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Over the past 26 months, businesses have witnessed the future arriving at an accelerated pace, challenging them to transform on a massive scale and at an unprecedented speed. This challenge is particularly daunting for industries burdened with technical debt. Yet, the urgency to act cannot be overstated, as delaying transformation jeopardizes growth and competitiveness. Many …
by Sonia Chauhan
Artificial intelligence (AI) has emerged as a potent disruptor across industries, and the financial services sector is no exception. Among the various AI technologies, generative AI, characterized by its ability to create new content or data based on patterns learned from existing data, is poised to revolutionize financial services. Before embarking on your own generative …
by Sonia Chauhan
In-Depth Analysis: How Enhanced IVR Systems Revolutionized Customer Service for a Leading Utility Provider For over 18 years, Stefto has proudly partnered with an esteemed electric utility provider. The foundation of successful collaborations paved the way for a remarkable undertaking: revolutionizing their customer service paradigm. The Challenge: Innovating Customer Experience and Managing Costs Facing an …
by Sonia Chauhan
B2B sales can also benefit from those – but the marketing strategies are focused on inbound generation and sales calls instead. You can hire someone in-house who handles all international deals. There are plenty of ways – some traditional, others – creative. B2C and B2B Strategies For B2C sales (less expensive digital products/services) digital marketing …
by Sonia Chauhan
Is your business one of the many vendors selling different flavours of the same product (or in a niche with tons of competitors)? This is where storytelling comes into play. Nobody needs features. People need solutions to problems in their specific industry. Storytelling In Marketing And Sales Storytelling allows for putting those features to work …
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