Sonia Chauhan
B2B sales can also benefit from those – but the marketing strategies are focused on inbound generation and sales calls instead. You can hire someone in-house who handles all international deals.
There are plenty of ways – some traditional, others – creative.
- Are you selling services or products, digital or physical, B2B or B2C?
- Do you target a single country or worldwide?
- What are the demographics of your target audience?
- What techniques do competitors use for selling?
B2C and B2B Strategies
For B2C sales (less expensive digital products/services) digital marketing and advertising work well. Here’s what else you need to consider as a set of strategies for multinational sales penetration.
- Influencer marketing is a good investment, albeit long-term (takes a while working with multiple influencers on targeted campaigns).
- Hiring a local salesperson in each area is also a great idea. Selling more expensive products in a specific country (say, the US) may justify hiring a local salesperson there. Attending conferences, trade shows, meetups – and meeting prospects locally.
- Social media works in all cases, along with a well-maintained blog. The latter takes a while and is contingent on your content strategy and keyword research.
- Personal branding online could help you land podcast appearances and other interviews. Being able to position yourself in the right media outlets (that your prospects read) may yield good results.
- Consider partnerships, too. This is extremely valuable if you team up with a business managing a portfolio of “ideal” clients providing other services (complementing yours).
